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Mumbai now home to world’s tallest SRA towers developed by Omkar...
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Awards
Mahindra Lifespaces receives CII – ITC Sustainability Award for its commitment...
New Delhi, January 14, 2013: Mahindra Lifespace Developers Ltd., the real estate and infrastructure development arm of the USD15.9 billion Mahindra Group, was honoured at the CII-ITC Sustainability Awards 2012 for its strong commitment to Sustainability in its residential developments and integrated cities. The Certificate of Commendation was presented by the Honourable President of India, Shri Pranab Mukherjee to Ms. Anita Arjundas, MD & CEO, Mahindra Lifespaces, at a special ceremony held in Vigyan Bhavan, New Delhi today.
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Realtors rope in foreign stars to push projects
NEW DELHI : From hiring domestic brand ambassadors to international ones, Indian real estate companies are going global. So far, realty companies have been hiring Indian icons like M S Dhoni, Shah Rukh Khan, Sushmita Sen , Yuvraj Singh and Gautam Gambhir to promote their projects. But now, with increasing purchasing power and more and more premium products being launched, companies are tying up with foreign brand ambassadors to push their projects.
This also helps them in marketing their apartments and houses in international markets, mainly to NRIs.
Realty company Homestead has roped in Michael Schumacher and Maria Sharapova to promote its projects in Gurgaon.
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